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HBR Guide to Building Your Business Case (HBR Guide Series) by Raymond Sheen (US edition, Trade Paperback) - 9781633690028
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Product description
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Publisher: Ingram IPS
ISBN 13: 9781633690028
Condition: Brandnew
Binding: Trade Paperback
Pages: 176
Dimensons: 229 x 127 x 30 | 213 (gram)
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Summary:
Get your idea off the ground.You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:Spell out the business need for your ideaAlign your case with strategic goalsBuild the right team to shape and test your ideaCalculate the return on investmentAnalyze risks and opportunitiesPresent your case to stakeholders
Author Bio:
Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.
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