The Wisdom Of Crowds : Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations by James Surowiecki (UK edition, paperback) - 9780349116051

In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real w...show more