Empowers managers with over 88 key strategic tools to ensure both short-term and long-term success for their business. This user-friendly manual will help you cherry-pick those strategic tools most relevant to your business, slotting in each of 88 models and techniques to the relevant step in a straight forward strategy development process, the Strategy Pyramid. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic tools you need - and, most importantly, how and when to apply them - and when to be wary.