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Beyond Disruption - Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by Renée A. Mauborgne (US edition, Hardcover) - 9781647821326
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Product description
Ships from and sold by EXPERAL Singapore
Publisher: Ingram IPS
ISBN 13: 9781647821326
Condition: Brandnew
Binding: Hardcover
Pages: 240
Dimensons: 235 x 155 x 30 | 400 (gram)
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Summary:
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:Why nondisruptive creation matters to all of us and why it is likely to become even more important in the futureHow it complements disruption and how you can identify and execute on nondisruptive opportunitiesHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and societyA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.
With a big new idea that will transform how people think about innovation and disruption in the same way that Blue Ocean Strategy changed how the world thinks about strategy and competition, Kim and Mauborgne argue that disruption is not the only, or even the best, way to grow your company. Leaders miss bigger market-creating opportunities when they focus solely on disruption—and, through disruption, they destroy people's careers and livelihoods as markets and companies tumble. As customers, employees, and investors increasingly demand that companies be more accountable to all stakeholders, Kim and Mauborgne give leaders a new perspective and tools to transform their approach to innovation: away from market-destroying to market-creating innovations that achieve profitable growth and greater good for all.Introduces a new approach to innovation that is tailor-made for a world, and economy, in transition: Nondisruptive creation is positioned to play an increasingl
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