Improvise as writers isn't enough to create effective headlines and persuasive copies. Behind the concept of copywriter are hidden techniques and ideas you can't ignore. Would you like to learn the most incisive ones? This is the book you were looking for! Every business, whether small or large, has to promote itself and it doesn't matter how fantastic your product or service is if you can't communicate that to customers. Every company needs to communicate a powerful message and that means you need persuasive writing. This book contains all the skills and techniques you need to write ads and commercials, and more generally improve your messages in a clear, simple, and effective way. You will learn: The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal costumerAnd much more! Target users A beginner who wants to learn more about copywritingA professional who wants to improve the image of his businessA person who is in a marketing profession who think he knows, but probably makes quite a few false assumptions