100% Quality Predictably Irrational, Revised : The Hidden Forces That Shape Our Decisions By Dan Ariely (US Edition, Paperback)

Ships from and sold by EXPERAL Publisher: HarperISBN 13: 9780062018205Condition: Brandnew Binding: paperbackPages: 348Dimensons: 170 x 107 x 23 | 181 (gram)Why do our headaches persist after we take a onecent aspirin but disappear when we take a fiftycent aspirin Why do we splurge on a lavish meal but cut coupons to save twentyfive cents on a can of soup When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we In this newly revised and expanded edition of the groundbreaking New York Times best, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these miuided behaviors are neither random nor senseless. They're systematic and predictablemaking us predictably irrational.