About this product
Nutri-GradeGrade B
Fruit TypeTropical
Volume300ml
Ingredient FeatureHalal,Healthier Choice
Storage TypeCupboard
Quantity per Pack12
Country of OriginMalaysia
Packaging TypeBottle
Age WarningNo
Product description
Minute Mate Plus + Tropical 300ml x12/24 bottles
Minute Maid was originally a project of the National Research Corporation, which decided in 1945 to provide dehydrated orange juice to the U.S. military. The new product was supposed to be in the form of an instant powder. But the company did not have time to carry out its plans. The war was over as soon as it incorporated Florida Foods Corporation to supply the juice and won the contract. The contract was terminated, causing the plant never to be completed, so NRC had to develop other tactics.
The organization abandoned the concept of powdered juices: it liked the idea of producing frozen concentrates better. The choice fell on orange, exotic fruit in demand in the United States. The advertising agency HA Loudon Advertising suggested the name Minute Maid for the drink, which was supposed to hint at a simple preparation of juice from concentrate. Later called Vacuum Foods Corporation, Florida Foods was renamed Minute Maid in 1949. This is how it became part of Coca-Cola ten years later. The new owner eventually expanded the product line and changed the brand logo several times to adapt it to modern times.