This Edition Includes: How Advertising Laws Are Established Just Salesmanship Offer Service Mail Order Advertising What It Teaches Headlines Psychology Being Specific Tell Your Full Story Art in Advertising Things Too Costly Information Strategy Use of Samples Getting Distribution Test Campaigns Leaning On Dealers Individuality Negative Advertising Letter Writing A Name That Helps Good BusinessShips from and sold by EXPERAL SINGAPOREPublisher: Merchant BooksISBN 13: 9781603866361Condition: Brandnew Binding: paperbackPages: 88Dimensons: 229 x 152 x 5 | 141 (gram)