Product description
How to make the product spread like a virus
A master-level marketing course that has been passed down for 20 years is the key to the rise of the trend of complete deconstruction.
Peter in the 21st century. DurakThe top 100 influential figures in "Time"
A classic that interprets popular trends!
There are actually traces to popular phenomena that seem to be unexplained.
As long as you use the right method to support leverage, you can also create a trend!
How did "popularity" come into being Why do some trends emerge, and some are not
Why did the unknown novel writer suddenly become a best-selling writer
Why did the crime rate in New York City suddenly drop in the mid-1990s
Why is the teenager smoking trend uncontrollable
The term "popular" represents fickleness and blindness, but Gravel dared to challenge the chaos and unclear. He stripped the "popular" and made popular phenomena that seemed unexplainable.
In "Detonation Trend", Gravel observes major social changes. He analyzes fashion, education, crime, business management, suicide, smoking, and the history of American independence revolution, and finds out why these changes come quickly and urgently. The spread of an idea, behavior, message or product is actually like a virus. It will spread and even reverse the situation when it reaches the "detonation point".
As long as you master the three principles that trigger a trend - "minority principle", "fixed factors" and "environmental power", everyone can create or maintain a popular social movement, and can also guide collective behavior to improve upward!
This book is a new edited and corrected version in 2020.