Ori Does Your Brand Care?: Building A Better World. The C R Eprinciples

We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From startups to multinationals. It shows that everyone, including companies, can show what they really care about.