High Quality Influencers: Who Are They? Where Do You Find Them? And How They Light The Fire?

Like the wood in a hearth, the combined talents within a compa m a solid basis business activity. But this alone is not enough to make a compa successful. What every compa needs is a plan finding the influencers who can set its brand alight. Influencers provides decisionmakers and marketing executives with a guide translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the oftenneglected subject of influencer marketing in Europe.