original WS Behind The Baan Ho Kwon Ping On Building A Global Brand Business Book

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Readership: Aspiring entrepreneurs, business students, resort and spa lovers.

Book Material: Softcover

Book Pages: 288

While searching a new holiday home at the age of 32, Ho Kwon Ping chanced upon an unexpected find during his walk along a beach at Bang Tao Bay on the island of Phuket. He tuitously stumbled on a piece of land that was pockmarked with craters, desecrated by decades of tin mining.

Unlike most who would only see despair, he saw business potential. And so began the remarkable story of the Baan Tree Holdings, one of the most iconic hospitality groups in the world.

In Behind the Baan, the compa's founder and executive chairman peels back the layers of the compa's successes and failures. Kwon Ping shares how he and his cofounders built a compa from nearly nothing. From constructing a resort in the mountains of Lijiang in China to rebuilding his properties in Phuket after the 2004 tsunami, he opens on the highs and lows over the course of his extraordinary 30year entrepreneurial journey.

In so doing, Kwon Ping delivers powerful insights in how to deal with technological disruptions, build a positive compa culture, and handle succession in Asian family businesses.

A mustread all aspiring entrepreneurs, business students, resort and spa lovers, Behind the Baan teases and teaches important business lessons while delivering an emotional punch through masterful storytelling.Featured on The Straits Times: s://straitstimes/singapore/icouldneverbeagreatleaderbecauseimnotselflessenoughhokwonping

Behind the Baan