High Quality [Wiley] The Digital Frontier How Consumer Companies Can Create Massive Value Through Trans

In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible mat, full of anecdotes, humor, and case examples. Youll learn which areas to focus on and which not to worry about as you craft your own custom transmation journey. In the book, youll also find:

A demystification of the startup world executives and an explanation of why unicorns exist (and so often ultimately fail)

A detailed description of the digital transmation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions

A simplified 4stage framework companies to start from scratch and build valuable use cases