Casual [Wiley] Winning Across Global Markets: How Nokia Creates Strategic Advantage In A FastChanging Worl

Lessons attaining global competitiveness, one market at a time, from international business giant NokiaWinning Across Global Markets examines how 145yearold Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical other companies and industries While multinationals based in large countries benefit from inherent advantagessuch as a home base that often accounts 30 to 50 percent of their revenuesmultinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a compa, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.Includes exclusive interviews with Nokia's senior executives and key partnersProvides a roadmap developing, capturing, and sustaining global advantageThis book provides a roadmap developing, capturing, and sustaining strategic global advantage in today's everchanging world.