Casual Public Relations Career: From A Young Man To An International Person

This book is a summary of the experience of the head of public relations in the AsiaPacific region of the international energy giant. The author began as the first local public affairs specialist in multinational companies and gradually grew into a senior leader in business PR in the AsiaPacific and global regions. Based on personal experience in the book, the author shares practical experience in ma aspects of public relations work such as brand building, media relations, crisis management, stakeholder management, crosscultural exchanges, and sustainable development. The book echoes sentimentality and rationality, and combines theory and practice, striving to help young people in the workplace, public relations practitioners and business managers understand public relations and upgrade their thinking, and promote the development of individuals and enterprises.