Ori The Survival Paradox: Change Vs Stability At And A Immortal Compa

Surviving as a compa in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of a successful survival strategy. This book offers a selection of important lessons a manager concerned about the future of their compa, in a corporate sector. It includes interviews with wellknown CEOs from international companies and takes an indepth look at the history of , the most valuable compa in the world, following its trajectory from startup, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.