•"Xie Fuchun" is the first cosmetics company in China. Its history can be traced back to the 10th year of Daoguang in the Qing Dynasty (1830). It was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce and ranked among the "300 Key Protected Brands in the Country". Its incense, The Incense powder oil making process is included in the national intangible cultural heritage list.
•Xie Fuchun was a royal tribute in ancient times. Its products are characterized by being made of natural raw materials, which are different from modern chemical products and have the characteristics of light, red, white and fragrant. In 1915, it won the silver medal at the Panama International Exposition and numerous awards in China. It became a famous international cosmetics brand and the number one cosmetics brand in China at that time. Xie Fuchun's product lines include makeup, skin care and cleansing.