- Sensodyne gum care toothpaste works deep inside the tooth to relieve painful sensitivity - Builds increasing protection against painful sensitivity of the teeth to e.g cold drinks, hot food, sweet food, or tooth brushing - Targets and remove plaque bacteria to improve gum health - Contains fluoride that strengthens teeth and prevents tooth decay - Clinically proven relief and daily protection for sensitive teeth - World's number 1 sensitive toothpaste brand