Value Thai Fragrant White Rice from Thailand. Jasmine Thai rice is also known by other names such as Thai fragrant rice, Thai Hom Mali rice or Jasmine fragrant rice. This used to be the best rice in the world originating from the Northeastern provinces of Thailand. Jasmine rice Thai was created in Thailand in the 1950s and is now a mainstay of the Thai diet as well as one of the country’s most important exports. This product is budget grade and blended to remain affordable.