ORI [Wiley] The Dragonfly Effect: Quick, Effective, And Powerful Ways To Use Social Media Drive Socia

Ma books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named the only insect that is able to move in a direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effectand how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, , eBay, Facebook; and startups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented resultswhether finding an almost impossible bone marrow match a friend, raising millions cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don't need money or power to inspire seismic change.