Casual [Wiley] The Digital TransmerS Dilemma: How To Energize Your Core Business While Building Disrupti

The Digital Transmer s Dilemma speaks to companies that need to transm their traditional business model. The book explores how to strike a balance between maintaining profitability in the core business while at the same time establishing the new digital business. This holistic look at the two Scurves (instead of just zeroing in on 2nd Scurve champions and ignoring the core business) is a departure from most of what readers are likely to have come across in the past. We focus on the interaction and establishing a bridge between the core business Scurve and the new business Scurve, because the 1st Scurve will remain important the time being. The core part of the book explains how to set up the right infrastructure digital transmation: flexible organization, technology as an enabler, process setup, etc. It also explains the crucial soft skills required.