If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. This book will give examples and specifics of how companies can transm through Customer Obsession. This book will address the pains of transming organizational charts, leadership roles and responsibilities and strategies, so the whole compa works together in total service to the customer. It will give leaders an understanding of how their digital implementations will make them more Amazonlike, deliver recurring revenue, less churn and customer retention.