Product description
Readership: Entrepreneurs, managers, academic lecturers, management researchers, undergraduates, and postgraduates interested in entrepreneurship, innovation, and technology management.
This book provides a framework translating ideas from the academic laboratory to commercial ventures. The book is designed academic researchers (advanced PhD students, postdoctoral fellows, university faculty and staff) who believe their research ideas could be the basis a commercial venture. The book contains a complete program to create their entrepreneurial ecosystem by enabling scientist entrepreneurs to drive their discoveries to commercial impact. The authors from MIT and SMART have been working with academic researchers in Singapore over ten years to help them derisk an idea an earlystage technologybased venture to prepare them to raise capital and initiate a NewCo. We developed a set of best practices during this work by teaching over 300 scientists, researchers, and postdocs in our Bootcamp academic researchers and providing them with the tools to be scientist entrepreneurs. These teams have gone on to start over 44 companies. Through our realtime experience in working with academic researchers, supplemented with our personal experience in technology startups, we developed the Adaptive Innovation Framework. It is a mustread a researcher, scientist, or engineer in the deeptech area who wants to drive their discovery to commercial success and achieve societal impact.
The Necessity of a Mindset Change
The Six Steps to Facilitate Mindset Change
Establishing a 360° Field of Vision
Be Mindful of Your Assumptions
Using New Knowledge and Converging Technology
Constant VigilanceAdaptive Innovation Framework:
The Adaptive Innovation Framework
Surveying Your Technology
rtunity Matrix and Decisions Matrix:
Developing an rtunity Matrix
Evaluating Your rtunity Matrix
Creating an rtunity Priority List
Known vs Unknown Market Demand
From JTBD to Exponential Benefits
From rtunity Matrix to Value Proposition
Understand the Drivers of Technology Step Change
Current and Future Scenarios of Your Innovation
Prepare Your Value Proposition
Testing Your Value Proposition
Working Backwards from the Customer
Component vs Whole Product
How to Implement Customer Discovery
Remember: Entrepreneurship is a Contact Sport
Structure of the Interview
Conducting Customer Interviews
Voice of the Customer: What are the Critical Quality Attributes (CQAs)
Beachhead Markets and Customers:
From Beachhead Customers to Mainstream
Adoption of New Technology
Do You Have Problem Solution Fit :