In the new datadriven business era, artificial intelligence (AI) technology will be the solution that leading organizations leverage to streamline business operations, improve decision making, increase automation, and maximize revenue. Yet, to ma business users, AI still seems intimidating or too futuristic to be practical. This book demystifies AI, explains its business benefits, and gives readers a concrete understanding of how it can be implemented effectively within their organization. It makes a compelling case AIpowered tools such as data science platms, a notebook data scientists, and ways to operationalize models in a drag and drop interface that subject matter experts and citizen data scientists can benefit from. With an overview of both theory and techniques data discovery tools, data mining techniques, and selfservice data visualizations that can be scaled across the organization, it helps readers extract every drop of value from their organizations big data and content business optimization.