original [Wiley] Extended Reality In Practice: 100+ Amazing Ways Virtual, Augmented And Mixed Are Cha

Discover one of the biggest business trends of today Extended reality (XR short) which encompasses virtual reality, augmented reality and mixed reality is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transm ma businesses and industries. In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions companies of varying sizes and across different industries. He introduces the three main branches of extended reality virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the worlds biggest brands, to showcase how they are starting to use XR in practice. Extended Reality in Practice is a must read aone wanting to learn exciting and entirely new ways people to experience the world around them and businesses, new ways to connect and engage with customers and improve business processes.