ori [Wiley] The Conversion Code, 2Nd Edition: Stop Chasing Leads And Start Attracting Clients

In this revision, The Conversion Code: A StepbyStep Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier salespeople to convert. Smith researches and tests the latest and most popular platms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales

Generate an endless supply of highquality leads from social media that are easy to convert into closed sales

Stop chasing leads and start attracting clients with amazing marketing and clever ads

Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever

Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold