High Quality I Is An Other: The Secret Life Of Metaphor And How It Shapes Way We See

From President Obamas political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our daytoday experience is molded by metaphor. Geary takes readers from Aristotles investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeos exclamation It is the East, and Juliet is the sun may be one of the most wellknown metaphors in literature, but metaphor is more than a device of lovestruck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.