ori [Wiley] Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars

Blogs, YouTube, Facebook, Twitter, Google+, and other platms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion your products or services, and ignite your business Content Rules equips you online success as a onestop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas onlineand using them to establish credibility and build a loyal customer base.

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others

Leverage social media and social tools to get your content and ideas distributed as widely as possible

Understand why you are generating contentgetting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy

Write in a way that powerfully communicates your service, product, or message across various Web mediums