original [Wiley] Product Management Dummies [Paperback] By Brian Lawley

Product Management plays a pivotal key in the organizational role, with product managers usually found at companies that build products or technology for customer or internal use. Someone who holds the position of Product Manager is in charge of the product brand, including, but not limited to, marketing, strategy, forecasting, and profit and loss. Product Management for Dummies will teach the foundations of Product Management so that readers can be dramatically more effective in their jobs. It will include: What Product Management is (and what it is not) The Rising Importance of Product Management in the Corporate World The Product Lifecycle Market Research Competitive Analysis Market and Pricing Strategy Product Roadmaps Influencing, negotiation, and people skills for Product Managers Tools for Product Managers Learn to: Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability