original Business BreakthroughYu Xiangzi 9787523404478 Tuanjie Publishing House [Inspirational LZ SelfHelp Book Hzbook]

Author: Yu Xiangzi

Editor: Yang Liang

ISBN: 9787523404478

Unit price: 69.0

Publication date: 202309

Publisher: Tuanjie Publishing House

Currency: C

Book classification: Social Sciences

Category number: F7

Language: CHI

Pages: 232

Bounding: Paperback

Opening: 16

Table of contents

Chapter 1 The underlying logic of the enterprise

Is the business just profit

What is the purpose of the enterprise

Why does the enterprise exist

What is corporate culture

What are the characteristics of a good compa

Chapter 2 The underlying logic of strategy

Why do companies need strategies

The difference between strategy and tactics

Is a bad strategy site to a good strategy

How to implement and implement the strategy

How companies build their own moat

Chapter 3 The underlying logic of management

What is good management like

Grasp the big, put the small, control the fine

Manage people or business

What to pay attention to in flat management

Can everyone be a talent

Chapter 4 The underlying logic of the market

Is there a free lunch on the market

Why depends on the basic probability

Eliminate inmation asymmetry and enter the market

A small and beautiful market is also an option

What is "4P"

Chapter 5 The underlying logic of marketing

Why do products need marketing

What is good marketing

How to find your target user

How to advertise well

Hunger marketing right and wrong

Chapter 6 The underlying logic of profit

What exactly is profit

Is it okay if the compa makes money

Can the cost be reduced without limit

Manage the cash flow of your business

How to choose whether to sell more or more

Chapter 7 The underlying logic of efficiency

How to improve the efficiency of an enterprise

How to maintain and improve efficiency when the pool is big

Is the higher the efficiency, the better If you want to do things well, you must first sharpen your tools.

Catfish effect

Chapter 8 The underlying logic of competition

What is the competition

Why go to the blue ocean market to compete

The dangers of zerosum game

How to build your own core competitiveness

The competitive principle that good companies should have

Chapter 9 The underlying logic of growth

Why do companies grow

What to do if you want to achieve exponential growth

Is there a limit to growth

How to achieve stable growthCan enterprises not grow

Chapter 10 The underlying logic of development

Is there only one development model enterprises

How large enterprises develop sustainably

What to do bee your business expands

Should enterprises develop diversifiedly

The Tao and technique of enterprise development

Chapter 11 The underlying logic of innovation

What is good innovation

Innovative underlying mula

What is disruptive innovation

Wavespecific law: throw away the magnifying mirror of mistakes in your mind

How to stimulate the overall creativity of a compa

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Content introduction

The book is divided into eleven chapters, namely the underlying logic of the enterprise, the underlying logic of strategy, the underlying logic of management, the underlying logic of market, the underlying logic of marketing, the underlying logic of profit, the underlying logic of efficiency, the underlying logic of competition, the underlying logic of growth, the underlying logic of development and the underlying logic of innovation. "Business Breakthrough" is not just a book, but also a toolbox, with a large number of business cases in it, helping readers find new rtunities in the business environment, solve complex problems, and achieve continuous growth.

PrefaceIn today's challenging and rtunity business environment, we often face various problems and difficulties. These problems may stem from changes in the market or from internal problems. You may be the boss of a startup, or you are planning to start a business, or you may be the leader of a large compa. Or maybe you are not interested in entering the commercial market, just want to know about it. From the perspective of municipal quality, if an enterprise wants to develop steadily and continuously, it needs to master a set of methods. This method has a long halflife and will not be difficult to use because of the times. Although technology, organization and management methods have been changing, what drives them to change is development and laws. These development and laws will not change due to the different nature of the compa. leaders, the most important thing is not thatThe knowledge written in the book market is the breadth and depth of thinking. Only by keeping up with your thinking can you be invincible in the world of business. The book "Business Breakthrough" provides such a set of methods. The book is divided into eleven chapters, namely the underlying logic of the enterprise, the underlying logic of strategy, the underlying logic of management, the underlying logic of market, the underlying logic of marketing, the underlying logic of profit, the underlying logic of efficiency, the underlying logic of competition, the underlying logic of growth, the underlying logic of development and the underlying logic of innovation. The eleven concepts that seem unrelated are actually progressive. First of all, you have to have an enterprise. With an enterprise, you have to mulate a strategy; with a strategy, you have to implement it through effective management; with management, you can open the market more relaxedly; enter the market and start marketing; marketing will bring profits; with profits, the efficiency of the operation of the enterprise will also improve: when the efficiency is improved, the competitiveness will be enhanced accordingly; with competition, the enterprise can continue to develop; on the road of development, the enterprise will innovate; innovation will push the enterprise to a new height, become a larger and stronger enterprise than bee, and then continue to cycle. Simply put, it is: enterprises promote strategy; strategy promotes management; management promotes the market; market promotes marketing; marketing promotes profits; profits promote efficiency; efficiency promotes competition; competition promotes growth; growth promotes development; development promotes innovation; innovation promotes enterprises. Only when enterprises are in such a cycle can they continue to grow healthily. In addition, "Business Breakthrough" is not just a book, but also a toolbox, with a large number of business cases in it, helping readers find new rtunities in the business environment, solve complex problems, and achieve continuous growth. Whether you are an entrepreneur, manager, orReaders who are interested in business can get inspiration and inspiration from the city books. In this rapidly changing world, we need not only the courage to deal with challenges, but the ability to find new solutions. "Business Breakthrough" will help you embark on this journey, helping you break the rules in the business world and create your own value and influence. If you are confused occasionally, we will never give up We are walking side by side The future is promising, and we will meet at the top