High Quality Hanzhou BookstoreBusiness Model Is DesignedWritten By Liu Zhixin 9787520812481 China Business Publishing House [Inspirational LZ SelfHelp Book Hzbook]

Book title: Business model is designedPrice: 48Book number: 9787520812481Author: Liu ZhixinPublishing date: 2020101Publisher: China Business PressOpening: 16Page number: 216 Book opening: 8 open =A3, 16 open =A4, 32 open =A5, 64 open =Palm size, and so on. The books listed are all locally available in Singapore (new and genuine). Orders bee express delivery are shipped on the same day (except weekends and holidays). Normally, they can be received within 23 working days. Hanzhou Bookstore: Chinatown Subway Exit D Pearl Building 3rd Floor, Peoples Park Centre Level 3, Chinatown MRT Exit D, 101 Upper Cross Street, Singapore 058357 After signing the package, please give us fivestar praise to support the survival and development of local Chinese bookstores. Book inmation is automatically collected from the Internet by the computer, and it is not necessarily correct, please refer to the actual product.Content introduction This book starts with the understanding of business models and the evolution of corporate development, so that readers can analyze and learn from different business models of a large number of excellent companies in the past based on understanding the elements of business models, so as to diagnose their own companies and find the path of innovation and development of their own business models. In addition, the author also looks ward to the future based on the present and proposes new business development models and future corporate layouts. This book not only restores the past and present of the business model, but also contains a lot of business model analysis and research, which allows readers to broaden their thinking while understanding the business model, learning and drawing on the business model, and reconstructing and innovating the existing business model.Author ProfileLiu Zhixin: Chairman of Shuoguo EducationDean of Shuoguo Education Business SchoolSystem Training ExpertEvidence of Corporate Business Model ReconstructionAuthor has ma years of education and training experience, and has rich practical experience in communication, marketing and leadership. In the past ten years of experience, we have carried out business model construction and toplevel design of member models ma fastmoving consumer goods companies, guided implementation, injected new model genes, and achieved remarkable results.Table of contentsChapter 1 Cognition: The core elements of the business modelConcepts and definitions of business models // 2Business model differentiation: If you dont have someone, I have someone, I have new // 5Business model principles: breaking barriers, keeping profits, resource integration // 9The traditional business model is a fatal point vs modern business model innovation // 13Business model keywords: link, value, experience, sharing, winwin // 16Chapter 2 Review: Iteration and evolution of business modelsIndustrial evolution: tradition internet intelligent technology // 20Consumption evolution: production first and then consumption consumption first and then production // 24Advertising Evolution: Media Technology Content Product // 27Evolution of profit model: product profit product derivative profit free profit // 31Core evolution of business: location traffic fans // 35Corporate Evolution: Compa Employees Platm Individual // 38Chapter 3 Reference: Analysisand Reference Excellent Business ModelsEcommerce model: Online transactions with its own advantages // 42Free mode: Free platm setting, valueadded opera // 46Experimental marketing model: Make consumers more pleasant // 50Direct sales model: Skip middlemen // 53Long tail model: Small income that accumulates small amounts // 57Customization model: personalized value provision method // 60Omnichannel model: open up sales without blind spots // 63Platm model: Everyone is me, I am everyone // 67Regional centralized model: intensive store opening, supply chain management // 72Lowprice and highquality model: good goods are cheaper // 75Chain mode: different regions, same management // 78Crowdfunding Model: Looking at financing from another perspective // 81Crowdsourcing Model: A New Production Method // 85Sharing mode: jointly owned but not possessed // 88New retail model: social ecommerce business // 91Capital model: Use capital thinking to make big profits with small ones // 94Chapter 4 Architecture: Design your own business modelEstablish the values of the enterprise // 98Make the enterprise lighter and make the value bigger // 101Internal equity incentives: Let the enterprise run automatically // 105Beware of the one who defeats you is Passerby A // 109Increase the "Razor and Blade" mode // 112Chapter 5 Positioning: Finding the potential God and competing mental resourcesFind a way to enter the user's mind // 116Create hot products = extreme + reputation // 120Find unmet needs of users // 122"Five senses collaboration" enhances brand influence // 125Only by simplifying the complexity and saving worries will users be moved // 128Good user experience = function × emotion // 130Exceeding users' psychological expectations is the kingly way // 133Chapter 6: Compliance: The environment ces the game rules to changeCommunity: Find the trigger point group behavior // 138Sharing: From eating alone to winning the winwin situation // 141Crossborder: "1+1>2" borderless competition // 144Story: Ma selling points are derived from "incitement" // 147Sense of participation: Attraction that users cannot resist // 151Chapter 7 Dimension Upgrade: Activating the Space Driver of SymbiosisMutual benefit symbiosis: transming competitors into partners // 156Enterprise growth relies on ecological advantages // 159Focus on the lifelong value of customers // 162Create an old customer referral model // 165Improve selfreplicability // 168Chapter 8 Trend: Outlook and Layout of New Business Models in the FutureInternet of Everything: The Digital Era becomes the new favorite // 172Rural business model becomes a future competition // 176Internet celebrity economy, live streaming and selling goods // 180Everyone can enjoy the bonus of subscription model // 186Charity model conveys positive energy // 191Smart home makes life more fashionable // 195Use gaming thinking to create a future business model // 199References // 204Read online freeChapter 1Cognition: The core element of the business modelConcept and definition of business modelThe business model is a relatively complex system. Not all the activities of an enterprise have a business model. If it does not involve economic indicators such as investment, cost, and profit, it cannot be considered a business model. example, people have never called the various methods and methods of new product conceptsand employee training business models. Only whenWhen people consider how to skillfully manage the organization to reduce input, increase output and treat these tasks as a business activity, the corresponding management operation model may be called a business model. Simply defining a business model is a moneymaking model. example, the business model of a search engine compa is "search advertising", which accounts most of the compa's total revenue; the business model of a mobile online game compa may be "props charges", rather than a onetime purchase fee based on a standalone game; the main business model of a bank is to earn deposit and loan interest spreads; the business model of an insurance compa is to use premiums as floating deposits and investment and financial management; the business model of a fund compa is to earn commissions; and so on. So, the business model is the way to make money.Bee designing a business model, every enterprise must think clearly three questions: Who is your user What problems does your product or service solve them How to charge These three questions are the core of the "business model"Lets talk about it simply, the business model determines whether a compa makes money easily or difficult. If twenty years ago, a person had dreams and courage, he would have the advantage of earning more than five years of reward. If a person had dreams and knowledge ten years ago, and had relative courage, he could at least take advantage of his advantage to gain more than two years of market share. However, in the present, even if a person combines dreams, education, knowledge, courage and even funds, he will be eliminated in less than six monthsand is submerged in the changing business world.Theree, we must not only start with simple concepts, but also understand the idea of making money.First of all, what does a compa make money Is it a product or a service, and whose money it makes The competitive advantages of an enterprise's products and services are completely different. The product needs to analyze the cost andMaterials, processes, sales models and channels, etc. Services rely more on software. This kind of service has no urgent need, but it requires analysis of market trends, service quality and level. How are products and services sold Is it creating new demand or competing the original market share What are the intermediate links in sales Only when an enterprise finally sells goods or provides services can it recover funds and make profits. Theree, it is necessary to be clear about the sales model of the compa, whether the compa itself takes the initiative or the other way around. ..... Like