ORI Super Symbol Principle: A Method To Specialize In Big Ideas

To focus on big ideas, these two brothers The authors of this book, Hua Shan and Hua Nan, are called "the most creative brothers in Chinese business" by the media. Hua Yuhua, founded by the Hua Brothers in 2002, is a wellknown strategic marketing creative consulting compa in China. In 2006, the two brothers founded Duke Culture and became a leading enterprise in China's private publishing field.

In 2017 years of business practice, Fahrenheit Brothers created a set of legendary marketing methods super symbolic methodology, which has become the firstclass marketing idea in China. The English version of the works has been exported to the United States, the United Kingdom, Singapore and other countries. Using the super symbol method, Hua and Hua create at least one super brand every year in the local market: Tianqi, Chenguang, Sanjing, Xiao Kuihua, Chubang Soy Sauce, 360, Xibei, Haidilao, Hanting, Zulijian, New Oriental English, Geta APP, Qiaqia...