Mi Le contains 60% of rice noodles

This marketing copy highlights the quality and traditional taste of the rice noodles, emphasizing their 60% rice content, fine texture, and the nostalgic appeal to older generations. The name, (Huì hūxī de mǐfěn), which translates to "Breathing Rice Noodles," is intriguing and requires further explanation. The copy suggests this name is linked to the special "SPA" treatment – the kneading and even heat dissipation process after steaming – which preserves the smooth texture. This process is presented as a superior, almost luxurious, method reminiscent of a five-star experience. The overall message aims to evoke a sense of nostalgia and high quality, promising a truly moving culinary experience reminiscent of traditional rice noodles. The name likely aims to create a memorable and unique brand identity, suggesting freshness and a superior quality compared to ordinary rice noodles. The implication is that the unique processing method allows the noodles to retain their freshness and texture, hence the name "breathing."